15 Nov 11 Your home based business – Integrate Marketing And Social networking
Your home business marketing plan must include social media. All your marketing efforts, such as the social aspects, should be woven together to make each bit stronger, and get you more online exposure.
Your social networking accounts can be used to give you a more extensive online presence. When integrated together with your blog, articles, and even your offline activities, your whole network can bolster your reputation.
Listed here are 3 applying for grants how you can leverage social networking and all sorts of your marketing efforts.
1. Integration
Make certain all your marketing details are consistent on all platforms, on the internet and off. You shouldn’t be contradictory or you will mix up your readers.
Make certain your social networking presence is over your site, your blog, as well as your email signature. It ought to be on any print material as well, like business card printing, print ads, or printed brochures.
With your marketing communications pieces, be sure to bring that you are well on Facebook and then any other social platforms. Do you have a newsletter or blog? Make it easy for your audience to interact along with you with links for your social profiles.
In your social media profiles, include links back to your website, in order to your site. Link Facebook to Twitter and vice versa. There are numerous options.
2. Get Noticed
Make use of your social networking accounts to cross promote all your marketing material. It’s like you are your own distribution network.
If you’re using a contest on Facebook, post a teaser along with a link in your Twitter account, as well as in your e-newsletter. Whenever you post on your blog, share the hyperlink on all your accounts. These cross promotions also drive links aimed at your website, blog, etc., and ultimately assist with your search rankings. Get the idea?
Don’t forget to share other people’s content that will interest the future prospect. You can’t just market your own stuff. People won’t see value in it and can ignore you, unsubscribe from your list, or stop following you.
Like blog posts or articles and share all of them with your audience. Sites like Delicious and Digg will help you share other people’s content as well. And, do the sharing throughout your marketing and sales communications.
3. Reuse
Once your material continues to be published on the web, it does not go away. This is particularly true of articles and blogs. Make use and reuse them later on. Try different formats.
Try turning an article you previously wrote right into a new article, maybe having a different spin. And the other way around – article to article. Try turning one into a video, or perhaps a slide show to put on SlideShare or Squidoo.
If your article has been published with an interesting site, share that link on your Facebook or LinkedIn status. You are able to introduce your fans to a new web resource, and they can see that the third party is endorsing you by displaying your article.
If you can be located in more places, you’ll get more readers, and more exposure. More exposure equals more followers that may result in sales. That’s why we’re all here, right?
So, make certain your message is consistent across all of your company’s marketing activities, cross pollinate your links to all your accounts, and repurpose your material into something new and fresh. Your home based business reputation and brand will appear more professional and ultimately lead to more sales.
